![MLC_Halloween-min[1].jpg](https://images.squarespace-cdn.com/content/v1/584d57b92994cac9e534acd0/1554216537222-8RVK1GWETVM9E1S3DXIH/MLC_Halloween-min%5B1%5D.jpg)
![MLC_You_Rock_Pink-min[1].jpg](https://images.squarespace-cdn.com/content/v1/584d57b92994cac9e534acd0/1554216528074-X0UAAH4N5X5SQ585GKB6/MLC_You_Rock_Pink-min%5B1%5D.jpg)
![MLC_Jewels-min[1].jpg](https://images.squarespace-cdn.com/content/v1/584d57b92994cac9e534acd0/1554216511459-YOM4J0CDX3H95RYPEUMH/MLC_Jewels-min%5B1%5D.jpg)
![MLC_Lipsticks-min[1].jpg](https://images.squarespace-cdn.com/content/v1/584d57b92994cac9e534acd0/1554216501462-8ZU6D8OZRWG21Q3LYE16/MLC_Lipsticks-min%5B1%5D.jpg)
WE ARE THE STORIES WE TELL
WE ARE THE STORIES WE TELL
Austin's favorite chocolatier needed to transform basic descriptions to vibrant stories that match their gorgeous product. I partnered with the in-house creative team to develop more consistent and strategic messaging throughout the customer journey. I polished re-targeting ad copy, updated packaging, and ensured even automated emails felt like a continuous conversation with an ownable brand voice guide in place.
Agency: Freelance Creative Direction: Maggie Callahan